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In this July 3, 2010 photo, seven-time Tour de France winner Lance Armstrong strains to take a fourth place during the prologue of the Tour de France cycling race, an individual time trial over 8,9 kilometers (5.5 miles) in the port city of Rotterdam, Netherlands. Lance Armstrong has cashed in on his cycling success to become a well-paid pitchman for everything from fitness products to beer, but his richest legacy is riding on the cancer foundation that he started 13 years ago after overcoming the disease. (AP Photo/Laurent Rebours)